The Dynamic Content Engine is an internet based solution that generates content in an XML (IPC compatible) format. This XML file can later be linked dynamically to the design using Dynamic Content for Adobe® Illustrator®.
Much more than an XML editor
The Dynamic Content Engine controls
- creation
- management
- approval
- translation
- distribution
of all text for any kind of packaging.
Why separate content and layout?
A single packaging design quickly evolves into many. One product may become available in everal variants (Light, with extra vitamins,...) and those variants all have localized versions for a global market. This kind of quantity is an open invitation for human errors. Last minute changes do not always make it to the designer. Updating so many instances of a package is time consuming. Translations become an absolute nightmare...
That's why content and layout should be separated. A Dynamic Content solution has a lot of advantages:
- it's easier to update text
- it's easier to keep track of all variants of a package
- it reduces human errors
- it's easier to manage translations
Benefits
- Reduced time to market via a streamlined text management process across content creation & design.
- Comply with regulations and standards by utilizing centralized text storage and audit trails.
- Reduces the cost of translation by cutting down the amount of translation of statements that are needed for the product and at the same time helps you stay complaint with regulations and standards.
- Helps to increase your margin by allowing hierarchical storage of text and reusing text when ever possible. On average more than 30% of copy text is inherited across product variations, this effect is cumulative with subsequent variations.
- Reduces your lead times by automating copy creation, approval and transferral to the design
- Reduces errors by automating copy creation, approval and translation into one process and it take out the need to 'copy and paste' to get the content to the design.
- Brings predictability by streamlining the text management process and allows to control and track changes
Features
- Build product trees
- Store primary statements in your preferred business language
- Build output configurations that reference these statements, containing all the necessary content
- Create and launch approval cycles
- Approve the content on a statement by statement basis
- Create and launch translation cycles to translate the content to any language (including the Middle Eastern 'right to left' scripts)
- Make the translation process easier by presenting only the statements that need translation to the user
- Output copy content in IPC compliant XML format
- Load and interpret the XML output and dynamically link to place holders in an Adobe Illustrator file
- Report on the status of approval and translation projects
- The Dynamic content Engine is based on Itarus know-how